Niner Bikes Life

Niner Bikes Life

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Moab on a Budget
Moab on a Budget
Words and Photos by Mike Smart Moab, Utah claims home to some of the most iconic mountain biking in the United States. With Arches National...
Read More
Mother’s Day RLT Ride
Mother’s Day RLT Ride
The beauty of cycling is that it’s not only an activity that can be done at nearly any age, but it’s easy to ride with...
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East Coast Demo Driver Q & A
East Coast Demo Driver Q & A
Dan Ennis was recently hired at Niner to be our East Coast demo driver.  While he was at HQ in Fort Collins, we sat down...
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A Mountain Bike Detour in Kansas
A Mountain Bike Detour in Kansas
By: Michael Smart, Leska MTB Racing Have you ever made the drive through Kansas? Or do you have some future road trip plans? Make sure...
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Racing the RIP 9 RDO in Wales
Racing the RIP 9 RDO in Wales
  By: Damian Groves A Valley-iant Start It’s been a long grueling offseason here in the UK, one to really test your minerals on the trails!...
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An Ethiopian Bikepacking Adventure
An Ethiopian Bikepacking Adventure
Words by: Eric Melson | Photos by: Campbell Diebolt The stars aligned. It felt like the universe had conspired to make our two-week bikepacking trip...
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Niner Acquired by UWHK Ltd.

The ink has dried and Niner has been officially acquired by UWHK Ltd. The acquisition was approved last week and the purchase closed Friday afternoon.

We know many of you have questions regarding this new ownership, so we wanted to take time and answer several of them. If you have additional questions, don’t hesitate to reach out to us.

Q: Is Niner changing leadership or is the company moving?

A: Nope. Our headquarters are staying in beautiful Fort Collins, Colorado. Co-Founder Chris Sugai will continue to lead the company and the staff will be staying on board. In fact, we are looking to hire people for our engineering and marketing departments.

Q: Who is Emersion International?

A:  UWHK Ltd. was formerly Emersion International, a Hong Kong-based entity. UWHK is an investment firm in premium global outdoor brands and a division of United Wheels Ltd. United Wheels is the majority shareholder in Huffy Corp. We will have common ownership with Huffy, but we are not the same company. Our relationship will be similar to Pon’s ownership of Cervélo and Santa Cruz, or Dorel’s ownership of mass-market bike brands as well as Cannondale.

Q: What will change?

A: We will be able to invest in more R&D…which means more fun toys down the line! There will not be any personnel changes, we will continue using the same vendors and no one is moving.

Q: Will you still work with retailers?

A: We are committed to sales through specialty retailers and will soon roll out new dealer programs. We want to make it easier for shops to do business with us. Growth in international distribution is another priority.

Q: Will my warranty still be honored?

A: Yes! For any warranty inquiries, please contact: warranty@ninerbikes.com

More information on this acquisition can be found on MTBR and BRAIN.

Niner acquisition Niner acquired

 

 

 

 

 

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Moab on a Budget

Words and Photos by Mike Smart Moab, Utah claims home to some of the most iconic mountain biking in the United States. With Arches National Park and Canyonlands National Park accommodating 1.5M and 750k visitors, respectively, annually, it’s no wonder this destination has become so popular. Each year I take …

Racing the RIP 9 RDO in Wales

  By: Damian Groves A Valley-iant Start It’s been a long grueling offseason here in the UK, one to really test your minerals on the trails! Phrases like “winter miles get summer smiles” and “good job skins waterproof” have worn a little thin! Still, I’ve persevered through the slop with sunny …

An Ethiopian Bikepacking Adventure

Words by: Eric Melson | Photos by: Campbell Diebolt The stars aligned. It felt like the universe had conspired to make our two-week bikepacking trip in Ethiopia a reality, surprising considering how loosely dialed our trip planning had been. One of my best friends, Campbell, has a history with Ethiopia …