Behind the 9: Pedal Damn It! It’s always been a Niner thing.

Pedal Damn It. A simple phrase for a simple bike. Back in its fledgling stage, Chris Sugai, one of Niner’s founders, had six or maybe seven different bikes and each one was a singlespeed. A self-professed bike geek, and a wee bit younger at the time, Sugai enjoyed the simplicity …